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4 Reasons to Consider Email Marketing in 2020
Many businesses are missing a trick when it comes to marketing, more often than not businesses are are concentrating on SEO, Social media posts, blogs but they forget to utilise their mailing listing. I mean, think about it. People have given you their email address and they are interesting from hearing more about you because they are interested in your product, they have bought from you before, your business or even you as a person but yet we fail to connect with them.
For most businesses, email marketing has proven to be one of the best ways to drive online and in-store sales, so why aren’t we utilising it? Perhaps we aren’t aware of the benefits so this business blog is a quick refesher on why email marketing is key to success.
Communicates directly with your ideal audience
The people that have taken the time to sign upto your mailing list ARE interested in what you have to say. Mailing list when used correctly can result in high conversion rates. Think about the big dogs in business, Amazon, Ebay, Boohoo – they all use mailing lists to send over any offers …. and how many of us end up buying from them?…. I know I do!!!
It’s Low Cost
Of course, your designs and newsletter system still require a slight budget, email marketing is really low-cost compared to the other options such as brochures, leaflets, social media boosts.
Social Media is Great but it is NOT King
Social media is fantastic for marketing. However, it might be hard to believe but email marketing still remains king.
How many people do you know are adament they will never use social media? you will at least know a handful, now how many people don’t have an email address? Think about it!!!! THESE ARE FACTS!
According to Optinmonster, there are about 2.6 Billion email users compared to 1.7 Billion Facebook users.
4. Faster for word-of-mouth
Your business has a niche, your subscribers are interested in your niche and no doubt they mix in circles similar to your ideal audience. Provide good useful articles to your subscribers and products sets tongues wagging.
Carla is the founder of MyBump2Baby. Carla has a huge passion for linking together small businesses and growing families. Carla’s humorous, non-filtered honesty has won the hearts of thousands of parents throughout the UK.
She has previously written for the Metro and made appearances on BBC News, BBC 5 live, LBC etc. Carla is a finalist for Blogger of the Year award with Simply Ladies inc. Carla is also the host of the popular Fifty Shades of Motherhood podcast and The MyBump2Baby Expert podcast.