Starting a business is an incredibly exciting time and once you are ready to launch, many of us stumble across the question, “where should I advertise my baby business?” We understand the pressures of advertising a business, especially when money is a little tight. If your target audience is parents you need to think about where parents are hanging out, where parents go to find services like yours and how you can reach them to shout about your amazing product.
The truth is that advertising and promoting your business in the right way is one of the key ingredients for a successful business. Today, we have broken down our plan 5 of the best ways to advertise your baby business.
5 of the Best ways to Advertise your baby business to local parents
Add a listing to free directories
Many business owners feel as if they have to spend a lot of money to get good advertising, but that’s not always the case. Adding your baby business to a free directory is a great option, many popular directories have boosted premium options too and a lot of parents will be searching baby and toddler directories to find local businesses, so it’s a great place to be seen. You can add a free listing to our directory, the UK’s leading pregnancy to preschool directory here
Social media is a great FREE way to advertise your business. Platforms such as Instagram have brought so many parents together to share stories and raise awareness on various topics. With more and more parents using social media, it’s a great place to advertise your baby business. Using these platforms means that you can share images, text and even videos to advertise your baby business. Asking followers to share your posts means that you’ll get higher levels of engagement and you’ll grow your following fairly quickly. If you are unsure how to set up your social media accounts we do offer this service to clients.
Content Writing/Blogging for Business
Blogs are great for sharing knowledge in a more relaxed way. It’s a good idea to make sure that your blogs aren’t too long, parents are busy and don’t have much time to themselves (trust us, we know). You should research what your target audience wants to read about and then create your blogs based on that. Blogging is completely free and it’s really effective when it’s done properly. Make sure you use a clear layout with plenty of images. We do offer a unique blogging writing service if you prefer to be focusing on other aspects of your business.
This is not only amazing for your SEO, but it means parents will find it much easier to find your baby business, which should lead to more custom! Being listed on Google Maps means that if someone searches ‘baby business near me’ in your local area, it is very likely that your business will appear as one of the top results. Searching for things ‘near me’ is becoming extremely popular, the listing is free, so you might as well make sure you’re on there.
Get a written review feature on your business
This one is all about collaboration. MyBump2Baby offers a unique review service where we review your product, service and your business and we share it on our website, in our newsletter and we make the review SEO friendly so your audience can find you organically too. Click here to find out more about a written feature written by one of our blogger mums.