Should I Start A Blog? – 7 Reasons to Blog on Your Business Website

Blogging is something many business owners claim they have no time for….

There are so many reasons to blog on your business website and here are our 7 reasons why you can’t afford not to blog;

Website Traffic

Blogging creates constant traffic to your website, it’s a key way to keep your content up to date and keep people on your website for longer, which will lower your bounce rate. It’s hard to generate organic traffic to your website without paying a silly amount of money, so if you’ve got an easier way to do it, use it. When blogging for a business, it’s important to blog about relevant subjects that your readers want to hear about. You should answer their questions before they’ve asked them, in a lighthearted and visually attractive way. 

Social Interaction 

When people like, comment or share your blogs across social media platforms, they’re providing you with the chance for more social interaction, which is key for your business. Each time a person interacts with a post, you’re reaching more people. With more social interaction, more people will visit your website and therefore know about you and may purchase from you in the future. 

Sales Sales Sales

Blogging can directly influence your sales, as we said before, with a higher reach, you’ll have more visitors to your website. When customers can see that your website’s blogging content is up to date, they will be more likely to purchase from you. Sometimes it’s hard to promote your own product, so it’s important to have a good website that showcases your products and reflects credibility in order to drive new sales to your business. A alot of small business owners don’t realise they can add a pixel to thier website to track visitors and once they leave the pixel can re-target them via Facebook which keeps Facebook advertising costs down as the audience is more targetted and the client has shown interest by visiting your website which means they are more likely to buy.

If you would like us to instal a pixel on your website click here.

Content 

Depending on what your company sells, whether it’s a service or a product, blogging can give you the chance to write lots of different content. Blogs last a long time and can be updated as and when you want them to be. If you blog about your own products, then they’ll never be outdated. 

Save Money and Grow your Following

Blogging is completely FREE! There’s not much you can say that about, especially not things that are as helpful as blogs. Yes, they take time, but if you do substantial research before you start writing a blog, you’ll be done in no time. Click here purchase a content writer. to When you take into account the higher traffic, social media growth, brand awareness and sales on your website, the time it takes to write a blog pays for itself. 

Exisiting Customers 

Customers love to see fresh content, especially when it’s about things that they’re interested in. A blog is the perfect way to capture people’s attention. People build trust with your company when they read blogs, due to the expertise used within each piece. Trust in customers means more chance for repeat custom, which once again leads to more sales for your business. 

SEO

Search Engine Optimisation keeps popping up. That’s because it’s the ultimate key to ranking highly on Google. Google uses the keywords from your website and places your website accordingly on its results page. So if you want your business’s website to rank higher on Google, you need to take extra care when choosing your keywords. Being near the top of the result’s page can increase your sales drastically. Click here to see our basic SEO package.

Overall, we think that keeping a blog is so important and can help your business in many different ways. Hope you enjoyed the blog, don’t hesitate to get in touch if you have any questions.