Search engine optimisation is so important for your business, it’s all about where your website ranks on the search engine results page. At the end of the day, you can have the most beautiful website anyone has ever seen but if your ideal client cannot find it when searching on well-known search engines then you are definitely missing a trick.
What would your ideal client search for?
Does your business appear on the search results?
In this blog, we wanted to briefly explain the key benefits of using SEO for your business.
SEO Means Organic Traffic
Having your business searched for on Google means you’re gaining organic traffic, which essentially means it’s free. Using good quality SEO that’s relevant to your website means that Google can rank your website accordingly and it’s likely to appear higher up on the search engine page. More traffic basically means that you’ll climb the results page faster which ultimately means more sales.
SEO Means You are a Credible Source
Using SEO on your site means your business looks more credible, this is achieved through having optimised content and a good amount of backlinks to your site. You must establish your business as a quality source, therefore people will want to buy your products and services.
SEO Means a Great User Experience
Providing customers with a good user experience means that customers find what they want faster, Google uses the experience to choose which websites are most relevant to the search. Providing a good user experience means that you can leave a long-lasting positive impression on your audience. User experience can also be affected by whether or not your site is optimised for a mobile device, page speed and whether or not the site is easy to use.
SEO Means Research
Due to the Internet, customers can easily do their research into various products, that’s why it’s important to be clever with your SEO and showcase your products successfully and efficiently. When customers search for a specific product or service, it’s your SEO that gets you ranking. This means that the traffic reaching your website is incredibly relevant and is more likely to gain you more sales.
SEO Means Long Term Benefits
SEO is not a quick fix, it requires time and effort to work out how to place your website in the right place on the results page. Algorithms are constantly evolving and it’s important to realise that SEO can be so successful if you can keep up with it. It typically takes 6-12 months to start seeing the effects of SEO on your ranking, but when you start ranking highly, it’s hard to slip back down the result’s page. The results are long-lasting.
We don’t think you need any more reasons to use SEO on your website, if you have any questions, don’t hesitate to contact us.
MyBump2Baby is Google’s number 1 Baby and Toddler Directory – an expert in SEO and digital marketing. If you would like to purchase an SEO Package click here or contact us for more information.
Carla is the founder of MyBump2Baby. Carla has a huge passion for linking together small businesses and growing families. Carla’s humorous, non-filtered honesty has won the hearts of thousands of parents throughout the UK.
She has previously written for the Metro and made appearances on BBC News, BBC 5 live, LBC etc. Carla is a finalist for Blogger of the Year award with Simply Ladies inc. Carla is also the host of the popular Fifty Shades of Motherhood podcast and The MyBump2Baby Expert podcast.