4 Reasons to Consider Email Marketing in 2020 Many businesses are missing a trick when it comes to marketing, more often than not businesses are are concentrating on SEO, Social media posts, blogs but they forget to utilise their mailing listing. I mean, think about it. People have given you their email address and they are interesting from hearing more about you because they are interested in your product, they have bought from you before, your business or even you as a person but yet we fail to connect with them.