Search engine optimisation has grown massively over the years. Many people think that it is a quick fix, but it’s not. Ensuring that your website is optimised correctly takes time, but the rewards are excellent.
SEO tips you need to know
SEO refers to the ranking of your website on whichever search engine you choose to use. For businesses, it’s important to be near the top, as many people won’t bother searching past the first two pages. It’s said that the more relevant that your website’s content is to the search query, the higher up the result’s page you’ll be. When we search for things online, bots crawl through our content to assess whether or not the user would benefit from seeing the result. By using SEO, you can provide more relevant information than those who don’t use it, such as the location of your business.
Ever used Google Maps to find a business? Many people do. Whether it’s local or not, if it’s registered on Google it’ll be there for you. Being shown on Google Maps has huge advantages, it allows people to see exactly where your business is located and gives them the easiest most efficient way to get to you. This is really helpful to ensure that their buying experience is smooth. There’s no point in people finding a product and then not being able to find where they can buy it from, they will give up and want to go to your competitors, which you definitely don’t want.
Good quality hosting is essential for a successful website. If you’ve chosen the cheapest hosting package without doing much research, it’s likely that your website has ‘gone down’ quite frequently, which is making you lose customers and revenue. When your website goes down, it damages your SEO. This means it is not being picked up properly by the search engines and therefore there will be many businesses appearing ahead of yours on Google, that is not what you want! Instead, you’ll want to take some time to research a hosting package, so they can provide you with fast and secure hosting.
Guest blogging is a fantastic way to improve your SEO. Get in contact with someone that you’d like to collaborate with and see if they would be interested. To improve your SEO, you’ll have to ask them if it’s OK to add a link to your own website in the post. If they’re interested in collaborating, they’ll likely be fine with you adding the link. Backlinks like these are seen very positively by search engines such as Google. The best part is, the blog will never run out, you can update it where appropriate, but it’ll always be there, so you can always rely on the backlink improving your SEO.
A fantastic way to improve your SEO is to make sure that your website is optimised for local search. This is because people often search for ‘service near me’ while sharing their device location. This means that if your website isn’t optimised for your area, you won’t be on the first 2 pages. If you offer baby massage in a small area, you need to tell everyone that specific area.
If you’d like any more tips on SEO or you’re interested in one of our fast and secure hosting packages, please don’t hesitate to contact us.
Hi, I’m Emma and I’m MyBump2aby’s family law, protection and financial editor. I’m passionate about better-informing parents on their choices when it comes to family law and family protection and financial matters.